Being recognized as an award-winning designer can be a dream but a challenge for any interior designer. A recognition of dedication, hard work and good taste for design. This article describes some of these awards to have an idea of the requirements but the incentives too.
Organic Marketing Strategy
Being an “award-winning designer” and showing it it’s a very powerful marketing strategy. It can be added to many elements such as mail signature, social media or professional documents. Many clients will be attracted by this mention but be careful, if the award was obtained several years ago some clients would consider that its time has passed or it’s not a new trends designer. It’s good to use it but not to abuse it.
Improves Credibility
A design industry award can boost a professional image among clients and employees. The award can be a competitive advantage to differentiate from competitors to attract clients at the same time as it generates confidence in the designer and its team’s skills. But be careful, because not all awards are the same. It can be local, national or international award. There can be a different perception of the award between customers and professionals.
Competitiveness
Interior design is an ever-expanding, increasingly diverse, and competitive industry. Each day new competitors are entering the interior design market. They bring new tools as new certifications, techniques, technology, concepts or ideas. The digital is part of them too. This means that being rewarded and considered for your creativity and efforts gives you a different status, but for that, awarded designers must stand out from the rest of the crowd.
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